4.8/5 Stars from 10k+ Glam Squad!
e.l.f. Power Grip Primer: Your Makeup's BFF for Flawless All-Day Wear!
$13.20
$39.00
Bestseller!
Get ready for a makeup revolution! Our Power Grip Primer locks in your look with a hydrating, invisible grip. No more midday meltdowns, just pure perfection that lasts.
30-Day Glow Guarantee
Love it or get your money back, no questions asked!
Clean & Kind Formula
100% Vegan & Cruelty-Free Beauty, Always.
Is the Power Grip Primer suitable for all skin types?
Absolutely! Our Power Grip Primer creates a smooth canvas for all skin types. Its unique gel formula helps control shine while providing a powerful grip for your makeup, ensuring a flawless, long-lasting finish without feeling heavy.
Will my makeup really stay all day with this primer?
Prepare for serious staying power! Our Power Grip Primer is formulated to lock your makeup in place for hours. You'll enjoy a fresh, flawless look from morning coffee to your evening plans, no touch-ups needed. It's truly game-changing for all-day wear!
Deeply hydrates skin
Power grip tech
Makeup stays put
Your perfect base
How To Get The Grip
Prep Your Canvas
Start with clean, moisturized skin. This creates the perfect smooth foundation for your primer, ensuring maximum grip and a flawless finish. Think of it as setting the stage for your masterpiece!
Apply & Activate
Pump a small amount of Power Grip Primer onto your fingertips. Gently massage it evenly onto your face, focusing on areas where makeup usually fades. Feel that satisfying grip forming? That’s your secret weapon for all-day wear!
Lock It In
Allow the primer to set for about 30 seconds until it feels tacky. This magical moment is when the grip truly activates, creating a smooth, hydrated base that locks your makeup firmly in place. Enjoy a flawless look that lasts from dawn till dusk!
Seriously, a total game-changer!
4.7/5 from 30k+ happy faces!
Power Grip Tech
This gel-based wonder creates an invisible, tacky layer that locks makeup down tight.
Hydrating Hero
Infused with skin-loving ingredients to quench and plump your complexion.
Silk Smooth Finish
Say goodbye to pores and hello to a perfectly smooth, flawless canvas for your glam.
Unshakeable Hold
Keeps your makeup looking fresh and vibrant from dawn till dusk, no touch-ups needed.
How to Power Grip
1
Prime Your Canvas
Start with a fresh, clean face. Apply your favorite moisturizer, then wait a few moments for it to fully absorb. This creates the perfect smooth canvas for your Power Grip Primer, ensuring maximum hydration and a flawless base for everything that follows. It's the secret to a radiant, long-lasting look.
2
Pump & Pat
Dispense 1-2 pumps of the light blue gel onto your fingertips. Gently pat the primer evenly across your face, focusing on areas where makeup tends to fade or where you want extra grip. Feel that satisfying tackiness? That's your makeup's new best friend, ready to lock everything in place.
3
Layer & Lock It
Allow the primer to set for about 30 seconds until it feels slightly tacky. This magic moment lets the Power Grip Primer fully activate, creating an invisible, super-grippy layer. Now, apply your foundation and other makeup as usual, knowing your look will stay fresh, hydrated, and flawless all day long. Hello, lasting radiance!
Flawless Confidence, From Dawn Till Dusk.
Unleash your inner glow with our hydrating Power Grip Primer. This gel-based wonder smooths skin and locks makeup in place, so your look lasts as long as your ambition. Get ready for e.l.f.ing amazing staying power, no touch-ups needed.
Claim Your Confidence
Ready to conquer your day with makeup that won't budge? Your flawless future starts here.
Your Skin's New BFF
Locked & Loaded
Say goodbye to midday makeup meltdowns! Our gel-based formula creates an invisible, hydrating layer that truly grips your look for all-day perfection, no touch-ups needed.
Silky Smooth Finish
Infused with skin-loving ingredients, this primer instantly blurs imperfections and creates the most incredibly smooth canvas, making your foundation glide on like a dream. Get ready for flawless application!
Glow On-the-Go
With a convenient pump and travel-friendly size, achieving a flawless, long-lasting look has never been easier or more accessible. Pop it in your purse for instant perfection, anywhere, anytime.
Get Your Grip On!
⭐️ 4.8/5 - "Obsessed!"
4.8/5 on +5,000 glowing reviews
Why our fans rave!
Your Most Asked Questions, Answered!
Get ready to unlock your best makeup look ever. We've gathered all the essential info to ensure your e.l.f. Power Grip Primer experience is absolutely flawless, every single time.
Still Need a Hand?
Our beauty squad is always here to help you achieve your makeup dreams. Reach out anytime for personalized tips and tricks!
How does Power Grip Primer make my makeup last all day?
Our innovative gel formula creates an invisible, tacky layer that literally grips onto your foundation and other makeup, ensuring it stays put from morning coffee to late-night glam. Hello, unstoppable wear!
Will this primer hydrate my skin without feeling greasy?
Absolutely! The e.l.f. Power Grip Primer is infused with hydrating ingredients that quench your skin's thirst, leaving it feeling plump and smooth, never sticky or heavy. It's the perfect canvas!
How should I apply the Power Grip Primer for the best results?
A pea-sized amount is all you need! Dispense onto fingertips, warm slightly, then pat evenly onto clean, moisturized skin before applying your makeup. Give it a few seconds to get tacky and work its magic.
Is the Power Grip Primer suitable for all skin types?
Yes, gorgeous! This primer is designed to be a universal hero, perfect for all skin types, including oily, dry, combination, and sensitive skin. It creates a smooth, even base for everyone.
What's the texture like, and does it feel heavy on the skin?
It's a lightweight, refreshing gel that glides on effortlessly. You'll barely feel it there, but your skin will feel incredibly smooth and prepped, ready for a flawless makeup application that lasts.
Can this primer also help smooth the appearance of my skin?
You bet! Beyond gripping makeup, our Power Grip Primer helps blur imperfections and create a visibly smoother canvas, making your complexion look more refined and ready for whatever look you dream up.
Hydrating Boost
Quench your skin's thirst and create a dewy, plump canvas for flawless makeup all day.
Serious Grip
Lock your look in place! This primer acts like a magnet, ensuring your makeup stays put, no slips, no slides.
Flawless Finish
Get that silky-smooth base! Blur imperfections and create an even canvas for a truly perfected complexion.
Weightless Power
Experience a lightweight gel formula that feels invisible but works overtime for a powerful, comfortable hold.
